Media Mall Blog by Jon Leland

New media & online communication insights, Web 2.0, podcasting, Mac & Apple stuff, and small business internet marketing and search engine advertising.

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10.04.2007

Google Mail Video Best Viral Video User-Generated Video Marketing I've Seen

Geez, I'm always posting about how hot the online viral video space is becoming, and wouldn't you know it, here comes Google with not only my 2nd viral video post of the night, but one that leverages user-generated content to the max. Great stuff you all, and I really mean you all. And, oh yea, nice job Google for editing it all together in such a snappy fashion. More info here: http://mail.google.com/mvideo

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Seniors Nintendo Wii Bowling Video Scores as Viral Video Marketing

Here's a video that's not only entertaining and about seniors using the innovative Nintendo Wii video game, but it is also a clever form of viral video marketing which subtly promotes a senior assisted living company. Expect to see more of this kind of thing in the future. This one is unusually well done, and they save the low-key pitch for last. Appropriately putting the fun first...

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3.21.2007

Understanding Blogging 101



This dude, ChrisG, is getting some well-deserved viral buzz. He's doing the blog thing well; and he's explaining what, why and how he's doing this blog thing well, all along the way.

I know many folks out there are scratching their heads trying to understand the whole blogosphere and viral marketing phenom. Well, Chris' latest post, The Three Dimensions of Blogging: The Vital Combination Every Blog Must Have is as good an introductory summary, explanation and orientation as I've seen.

And since Chris is something of a blogging "guru" his site also offers many other resources as well. Most of all, check out how he walks his talk, the free e-book only after subscribing, etc etc.

Thanks, Chris. Great work.

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9.11.2006

LonelyGirl15: Viral Video Victory

If you search YouTube for "lonelygirl15," you get all kinds of debunking, profanity and other forms of extremely personal video reactions. Whether hoax or otherwise, the girl's got buzz. Personally, I'm with the crowd that thinks she's too polished not to be a professional production (and I am a video production professional). Regardless, she's the latest generation of viral video star; and, as New York magazine says, she's the leading edge of a new (albeit commercial) art form.

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