Media Mall Blog by Jon Leland

New media & online communication insights, Web 2.0, podcasting, Mac & Apple stuff, and small business internet marketing and search engine advertising.

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9.04.2008

Michael Moore to Make New Movie Free for Downloads


In a move that would make Chris Anderson proud -- and in a move that is, to my knowledge, completely unprecedented for a "major motion picture" -- Michael Moore and Robert Greenwald's Brave New Films have announced that Moore's new flick, "Slacker Uprising" will be made available via the web for free download on Sept. 23rd. If you're interested, this link will hook you up to the viral marketing campaign so you can spread the word.

Their announcement also adds, "You can also buy the DVD for $9.95, which will start shipping on September 23 and features extras like: Special Guest Joan Baez - America the Beautiful, Why People Like George Bush?, My Pet Goat, The O'Reilly Factor for Kids, Just Add Water and Heat - More Ramen and Clean Underwear, and more. Or should I say, Moore!"

Here's the trailer:

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8.20.2008

The State-of-the-Art of Sponsored Internet Videos?

Beet.TV interview about the Bebo internet video channelsThe world of Internet videos keeps getting richer. Yes, there's more interesting stuff than what's on YouTube (not that's YouTube is bad, there are just more channels on the "Internet TV system" than most people know). For example, this Beet.TV interview with Ziv Navoth, VP Marketing & Business Development at Bebo (which is one of the slickest, high quality internet video sites) offers one of the most passionate and somewhat persuasive pitches I've seen for a monetized opportunity for video producers. What do you think? Is it time for you (or me) to finally do an online video series?

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8.15.2008

OMG, Twitter is like so totally busted! "Twitter Whore" shows all...

I mentioned below the "In Plain English" Twitter video which actually explains Twitter to the uninitiated or un-techie amongst us. But, on the other hand, if you want to laugh a little, and sorta, kinda experience the frenetic experience of what I believe Twitter to be (and why I'm not a participant... go on, comment below about why I'm missing out!), then OMG! I'm sure you'll enjoy the Twitter parody videos below, produced by and staring one of YouTube's rising stars, Lisa Donovan (screen name LisaNova), a self-described "Twitter Whore" (video is in two parts below). As they used to say on Hill Street Blues, "Be careful out there."



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7.10.2008

Matt Makes Viral Video Delight & Super-Hit

Frank Capra used to say (regarding the requisite creative direction to make a movie), "One man, one movie." In today's world of viral video distribution, one man (or one woman) can make a super-hit all by themselves... or in this case with the support of one partner and a chewing gum company for a sponsor (no kidding). The story is well-written in this NYTimes coverage, "A Private Dance? Four Million Web Fans Say No" (although as of this writing it's been viewed 5.5 million times.) The Times calls it, "an almost perfect piece of Internet art: it’s short, pleasingly weird and so minimal in its content that it’s open to a multitude of interpretations." I like it for all of the reasons above as well as the fact that it's just plain fun and makes you feel good. :) (btw, clicking on "watch in high quality" is HIGHLY recommended, although you have to view the clip here on YouTube to do that.)



I also recommend viewing Matt's "Dancing Out Takes" at http://www.wherethehellismatt.com/

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6.09.2008

New iPhone Videos Better Than Ever

I'll leave the commentaries on Apple's dramatic announcement of the iPhone 3G to others. I'll only say that after holding out on buying an iPhone, I'm glad I did. Because now I'm ready! Half the price for double the speed (and all those new applications!) I'm going to get an iPhone 3G as close to July 11th as possible. That's as strong an endorsement as I can make. And, I think the iPhone is truly the first, the leading and the most important mobile computing platform.

I also noticed that the videos of today's announcement are better than ever. For example, here's a nice little hightlight reel from the Wall Street Journal:



I also looked at a little of Apple's streaming Quicktime version of Steve Jobs' complete presentation, and the quality of that video looks better than ever at http://events.apple.com.edgesuite.net/0806wdt546x/event/

I also enjoyed and appreciated the excellent live blogging done by the TechCrunch crew. Their live blog posts included videos of key people and commentators pre-event (including a nice scoop that EBay would be announcing an application) as well as great photos during.

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5.20.2008

More Very Useful Explanations in Plain English

I'm going to claim this might be the best resource for explaining Web 2.0 communication platforms to newbies ever! See my post below about CommonCraft, and if you're someone who would like a better understanding of stuff like blogs, RSS, social networking, podcasting, Twitter and more, there are easy to understand and remarkably clear and enjoyable CommonCraft videos about each of these subjects on the CommonCraft YouTube channel. Enjoy!

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4.29.2008

YouTube Video Quality & Flip Video Illustrate Latest Dynamics on The Video Web

One issue we've been dealing with that I think many people struggle with is how to get better quality video on YouTube. Here's the most useful insights I've seen to date on this subject:

>> Read: "Hi-Res YouTube Hacks"

Some of you know that I'm impressed with the amazingly simple, little video camera called The Flip. Here's why another thoughtful person thinks The Flip is important and perhaps indicates meaningful web video trends pointing toward our future:

>> Read: "Video Flips for the Future"

And while we are illustrating what's cool about the rapidly expanding world of video on the web, here's my son's newest favorite short video, which clearly would not have been possible without "the video web" both in terms of production as well as distribution. Pretty cool, eh? Enjoy!


People in Order

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3.22.2008

Enhancements to the Video Web: The Mini-Camcorder Du Jour & Intelligent Video Conversations

A couple of quick blog bites (vs sound bites) from the NYTimes website which indicate continually brighter days ahead for what I affectionately call The Video Web:

First of all, my fave tech writer David Pogue not only reviewed my Christmas present (see posts and demo video below), The Flip Ultra, but his latest "State of the Art" column, "Camcorder Brings Zen to the Shoot" pretty much nails it. It also informed me--and I had no idea about this--that the Flip is now garnering a rich 17% of all US camcorder sales and "has been the best-selling camcorder on Amazon.com since the day of its debut. For Pogue's finely articulated perspective, click here.

The other item is what appears to be a new feature on the NYT website, which is Bloggingheads.tv "diavlogs." Language-wise this is a double-derivative term. I'll bet most people don't even know that the term "blog" is derived from "web log" let alone that a "vlog" is a video blog. Just the same I welcome this combination that creates a new kind of conversation. (kind of rolls off the tongue) I've been thinking and occasionally saying that the use of webcams and the ease of the current state of video conferencing should be put to more use. Little did I know that this kind of video dialog, oh OK, diavlog was being so widely distributed. And then imagine my delight when I found at least these two commentators talking about the Barak Obama race speech being more articulate and interesting than most of those duds on cable TV news shows. Right on. It was also nice to see the NYTimes editing down and providing a solid 4-minute excerpt of what appears to be an almost hour-long original conversation on BloggingHeads.TV At least the whole thing is there for you if you want it.

Click here to watch the NYTimes-BloggingHeads edit: "Obama's Grandmother" which asks the scintillating question: "Is everyone missing the whole point?"

I have to add that the intelligence of this BloggingHeads conversation is in stark contrast to my experience experimenting with the Seesmic.com video "conversation" website which is mentioned in the Davos post below. That turned out to be an interesting attempt from a technological point-of-view, but extremely boring overall. Even Seesmic's specially produced (and apparently funded) posts were disappointing (to say the least). Sorry. I liked their bushy-eyed enthusiasm, but there's good web video and a lot that is not so good. Like everything else...

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3.16.2008

Quality Video Programming is On Now

On my less optimistic days, I feel like we've gone from "nothing on" crappy TV programming, to "too much on" kitchen sink internet video programming. But fortunately those days are few because of how much uplifting and inspiring stuff is out there.

Recently, rather than bottom feeding, I've been top feeding with some of the best online video programming anywhere.

Tonight I was browsing some great Talks at Google on YouTube (from obvious Google execs, to fascinating authors, to presidential candidates). And earlier this weekend, I caught a link (on an Amazon author blog no less) to yet another amazing one of the extraordinarily inspiring TED talks. Truly great stuff. These are also available via iTunes and, for me, has made having a video iPod worthwhile.

Here's the latest TED talk that blew my mind. If you've ever wondered the meaning of all the left-brain, right-brain talk this will clear it up and uplift you as well, at least it did me:



By the way, if you're interested in getting a full taste of the TED conference, I highly recommend the DVD, The Future We Will Create: Inside the World of TED. It's a kind of greatest hits, behind the scenes look at the 2006 TED conference. Also, inspiring and uplifting.

See there's lots of good stuff to watch. ;)

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12.20.2007

The Story of Stuff: Powerful, Interactive Online Education & Activism


I certainly don't want to diminish the enthusiasm of those who are authentically spreading joy by giving gifts, but as someone who has not only been concerned about the environment and the people on our planet for many years, and someone who has been watching various forms of interactive online videos and Flash movies for those that are the most powerful and (in my humble opinion) the most likely to succeed in making a difference, I was really blown away by the twenty minute presentation:

The Story of Stuff with Annie Leonard


Please click the link above to watch this fabulous program and check out this great website (or watch the Flash video intro below). Then if you are so inspired, please "pay it forward."

Happy Holidays!!

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10.04.2007

Google Mail Video Best Viral Video User-Generated Video Marketing I've Seen

Geez, I'm always posting about how hot the online viral video space is becoming, and wouldn't you know it, here comes Google with not only my 2nd viral video post of the night, but one that leverages user-generated content to the max. Great stuff you all, and I really mean you all. And, oh yea, nice job Google for editing it all together in such a snappy fashion. More info here: http://mail.google.com/mvideo

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Seniors Nintendo Wii Bowling Video Scores as Viral Video Marketing

Here's a video that's not only entertaining and about seniors using the innovative Nintendo Wii video game, but it is also a clever form of viral video marketing which subtly promotes a senior assisted living company. Expect to see more of this kind of thing in the future. This one is unusually well done, and they save the low-key pitch for last. Appropriately putting the fun first...

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8.02.2007

Recording a Skype Video Call, Good Fun


Yesterday, I had a pro bono client who wanted to demo a new voice mail system at a conference. I came up with the idea of using Skype to record the call and found Call Recorder (for Mac).

Today, because I had Call Recorder demo installed, while I was on a video conference call using Skype with a client, I had the idea of recording a message to my designer/producer having the client acknowledge his work in a video clip. Presto. Easily done with a click of a button.

Nice software. It works. Does what it's supposed to as far as I can tell and only costs $15. Nice.

PS. Bonus, because Call Recorder records the calls as Quicktime movies, I can easily go into iMovie and add visuals to enhance the voice mail demo. Very nice. :)

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7.18.2007

Video Shows (or Channels) Are Attracting Real Money


Beet.TV is calling this a "boom time for niche media" as in Believe It: Boom Time in Niche Media is Now: Mediapost Sells for $23 Million....WallStrip Producer Explains the $5 Million Value Proposition for CBS..and More! Impressive sales for producers who started their own thing, only on the web. Real sales for real substantial dollars. Nothing pie in the sky. Unquestionably, internet video programming has become a REAL market.

NYTimes covered the MediaBistro sale

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7.08.2007

A New Way to Distribute Your Videos on the Web

What's a video producer to do? We all want to have as many people as possible see whatever we produce... So should we upload our clips to MySpace, to YouTube, to Google Video, etc. etc. Or, wouldn't it be nice to have a simple web-based service that does this kind of distribution for us?

Well, now there is. It's called Hey!Spread. Get it? They help you spread your video around the web.

It's a basic, practical, straight-forward service (but you do need to set up accounts at the services you want them to populate with your clips) and most importantly, it's immediately useful. I like that. ;)

Thanks to TechCruch for their mini-review of this service.

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2.27.2007

Online Video Monetization Blooming

If you still don't believe that there's money to be made, not to mention good marketing buzz to be generated, with online video clips, then you better check out The New York Times coverage of the competition between video sites to make revenue sharing deals with producers and talent who can develop a following using online video. They call it, New Hot Properties: YouTube Celebrities.

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2.21.2007

Online Video Explosion Signposts

One nice thing about the online video explosion, revolution, or whatever you want to call it, is that it does have signposts. (FYI, I'm still waiting for some professional publisher to ask me to write more about all this... hello?!).

But meanwhile here are a couple of recent articles and/or posts that I found to be of interest and encouraging re: the re-emergence of my own "video-video" enterprises (videos about video and online communications) which are percolating in the background:

> VideoEgg Hits 3 Million Uploads -- TechCrunch insights on the growth of this online video leader vis a vis GooTube (Google-YouTube) who may have the best ad platform of the moment. I said "may."

> All The World's a Stage (That Includes the Internet) -- NYTimes writer Scott Kirsner offers a nice overview with examples of how user-generated content can and is making money, at least for a few leading edge folks.

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2.02.2007

Online TV & Video: "social revolution" No Longer an Exaggeration

Sighting a pressing TV industry need to monetize the "massive interest in online (video) content," eMarketer.com summarized an Informa Telecoms & Media research report (which I could not find on their site) including numbers that would make almost any venture investor salivate. For example, "In the US alone, revenues are forecast to rise from $538 million in 2006 to nearly $4 billion in 2012."

"These trends are now so pronounced, that the term 'social revolution' no longer seems too much of an exaggeration," said Adam Thomas of Informa.

Personally, today, I was checking out VideoEgg.com which boasts an easy to use video upload, Flash compress, and, yes, video editing platform as well as a pretty impressive online video ad network that's focused on social networking sites.

Does anyone have a good comparison of all these new Web 2.0 video platforms?

TechCruch seems to think that SplashCast may have the ultimate player platform.

I wish it was like the Videography days when I could get paid to research and write about this stuff. Who knows, if I can find a way to monetize it, maybe I'll be doing some video clips soon. Potential channels would include internet marketing, online video, and the joy of golf. But should I do SplashCast channels, distribute via the VideoEggNetwork, BrightCove, all of the above, or what?!?

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1.16.2007

Whoa! Netflix to Offer Free TV Shows to Members

The battle for the distribution of broadcast programming via the Web is heating up. Apple's iTunes Store has made big waves by selling TV shows at $1.99 each. Now NetFlix is rolling out what is essentially a perk for membership. Free downloadable TV shows.

Here's the TechCrunch overview of this announcement and the official NetFlix press release and the NYTimes perspective.

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1.05.2007

New Easy Way to Monetize Your Internet Video Clips

(Sometimes I still feel like I'm covering the "Video Web" the way I did in my "old days" at Videography, yet I know not how many of you readers even know or care.)

I not only think that AdBrite's new InVideo service is useful and practical, but I really like the fact that they're walking their talk with a quick, clean and illustrative video that does a good job (see below) of explaining the advantages of and how this new way to place ads in your internet video clips works (still in invitation-only beta).

Maybe some day I'll get around to producing some online video content? Especially now that I know that I can produce video clips with easily self-embedded video ads that are not offensive and which will travel with an embedded video player to anyone else's website. Nice!

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12.18.2006

Video & You: Bigger Than Ever

I've been talking about how hot the online video business and content is getting for months, but it's now beyond my comprehension. Not only are the Skype founders testing a new broadband video service and the NY Times is reporting a new online video service being put together by "a handful of giant media companies, like NBC Universal, the News Corporation, Viacom and possibly CBS," but user-generated content a.k.a. "you" is the person on the year and the cover of Time magazine's year end issue. The real story behind this is Web 2.0 and, of course, YouTube. For example, the article explains that last year users were downloading 10 million clips a DAY from YouTube. This year: 100 million video clips a day... read more of Time's perspective... (including the list of related articles.)

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Making Money on the Video Web

Any of you blog readers remember my Videography columns? Just curious. In any case, FYI for the rest of you, I've been writing about video on the web since the first streaming video vendors (in fact I consulted by VDONet which preceeded Real in terms of online video). Not that that's important, but it's nice to see the financial eco-system aka the online video marketplace coming of age to a point where people think there's a business there. Of course, the biggest piece is the sale of movies, TV shows and other commercial forms of entertainment. But, as I'm found of saying, "stay tuned"... there's more.

If you're involved in the online video marketplace and its business potential, you'll find this eMarketer.com report about other research reports regarding the "MoneyTube," Online Video Becomes a Real Business, to be of interest.

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10.26.2006

The Birth of the "Social Video Network"
(video blogging & social networking remixed)

You take a little MySpace, you add some YouTube, and mash 'em up. That's the latest in easy to use video blogging... er well, I mean video sharing/syndication... well, actually, I mean video "channels" based on MySpace social networking and YouTube video sharing type o' technologies.

The business model et al was written up on AlwaysOn or go straight to Dave.tv (the "social broadcast network") or vsocial.

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10.03.2006

Next Generation: Online Digital Video Editing Software

As readers of this blog (or my old Videography columns) know, I like the ASP (application service provider) model of "software as service" using web-based applications to replace those that once lived exclusively on your computer's desktop. Video editing software has been one of the most difficult to deliver via an online application. But in today's world of ubiquitous high speed connections, not to mention the massive demand for online video deliver, much more viable solutions, like StashSpace.com are emerging. Very impressive! Read TechCrunch's review with links to other online digital video editing software application sites.

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