MerchantCircle Aggregates Local Search Listings for Small Businesses

I've commented before about the expansion of local search, other convergent tools for local search, and even a directory of local search directories. All in support of small businesses who are recognizing that being found on the web is now far more important than being found in the paper yellow pages.

Now, thanks to the AlwaysOn.com Media 100 "special awards for market disruption," I've discovered a wonderful service, MerchantCircle.com that gives small business owners a convenient way to access (or add) local search listings on most of the important local search directories (only Google seems to be missing) including Yahoo Local, City Search, YellowPages.com, Verizon Superpages, Yelp.com, Insiderpages.com and more.

The result is the ability to manage your business' "web identity" and online "reputation." So, if you have a business that has local, face-to-face community contact (in other words if your business does not exist entirely on the web), then MerchantCircle is definitely worth checking out. You can monitor and update most of your localized listings and also network with other local businesses in a very state-of-the-Web 2.0-art environment.

Hear Me Now: Internet Marketing Internet Radio Interview

Last Friday I was interviewed for an hour by the delightful hosts of the eMarketing Talk Show. The four-part interview, "Leveraging your Website to Grow your Business: Best Internet Marketing Practices for Small Businesses" is posted here: http://www.emarketingtalkshow.com/advertising-agencies/online-strategies.asp

I look forward to your feedback. I hope it's useful to many of you as a solid introduction to the three main types of internet marketing and more. Enjoy!

Easy, Low Cost Solutions for Creating Websites & Podcasts

Here are a couple of interesting Web 2.0 style online user-generated content creation services I've come across lately:

> Weebly.com has an impressive video demo that makes it look (to me, at least) like Weebly may well be about the easiest way available for almost anyone to create a website. The video demo shows a drag and drop, practically brain-dead simple interface... and that's a good thing!

> Likewise, BlogTalkRadio.com has it's own push-button interface that takes the audio studio work, or even the GarageBand software production out of producing a podcast talkshow via the phone, complete with RSS feed. And some people say Web 2.0 is just a concept...

In both cases, no fuss, no muss, no independent hosting account is required.

FYI, I've also posted my first WordPress website, which was also a reasonably straight forward process. It's a bit more feature-rich and blog-oriented as compared to Weebly, but I'm pleased with the results (which are viewable at: TheJoyofGolfing.com). Not bad for a rare solo effort (professionally, I'm more of a team player).

Any comments or anyone want to share their experience with any of the above services?

Whoa! Netflix to Offer Free TV Shows to Members

The battle for the distribution of broadcast programming via the Web is heating up. Apple's iTunes Store has made big waves by selling TV shows at $1.99 each. Now NetFlix is rolling out what is essentially a perk for membership. Free downloadable TV shows.

Here's the TechCrunch overview of this announcement and the official NetFlix press release and the NYTimes perspective.

Moyers Fired Up Over Democracy Via the Web

Cisco's Suit of Apple Over iPhone Name May Be Playing into Steve's Hand

Many folks are mystified by Cisco's suit of Apple over the name of Apple's truly sensational, hot new iPhone. And, by the way, I agree with many that this is a true "leapfrog" product that is literally years ahead of the competition and will have a huge impact on the market like the iPod.

I think I know what's going on with this lawsuit. It's just a hunch, but it rings true at least to me. Bottom line, I think Steve is one step ahead of Cisco.

First, think of all the free publicity Apple and Mr. Steve Jobs are getting as a result of the Cisco lawsuit. Second, remember that Apple's new AppleTV product was originally named "iTV." Get it yet? Third, remember that Jobs likes consistency in product names. For example, now and only recently, all the Mac portables are MacBooks.

So my educated guess is that Jobs knew he'd get sued. He anticipated the publicity boost. And, they will change the name of their awesome new product to the ApplePhone! It's got nice alliteration and they'll use the same Apple logo-included name treatment that they are using on the AppleTV product.

You heard it here first! Anybody else think this is true?

Optimizing Search Marketing: Great Keyword Insights

I'm still amazed at how many people have not yet discovered that effective, results-producing search engine marketing (and PPC, pay-per-click search engine advertising) begins with keyword research. It's really BIG TIME IMPORTANT!

And, while my favorite keyword research tool is Trellian Keyword Discovery, a friend and fellow search engine marketer forwarded me the following link which is packed with excellent insights regarding strategies for effective keyword research.

New Easy Way to Monetize Your Internet Video Clips

(Sometimes I still feel like I'm covering the "Video Web" the way I did in my "old days" at Videography, yet I know not how many of you readers even know or care.)

I not only think that AdBrite's new InVideo service is useful and practical, but I really like the fact that they're walking their talk with a quick, clean and illustrative video that does a good job (see below) of explaining the advantages of and how this new way to place ads in your internet video clips works (still in invitation-only beta).

Maybe some day I'll get around to producing some online video content? Especially now that I know that I can produce video clips with easily self-embedded video ads that are not offensive and which will travel with an embedded video player to anyone else's website. Nice!