Media Mall Blog by Jon Leland
New media & online communication insights, Web 2.0, podcasting, Mac & Apple stuff, and small business internet marketing and search engine advertising.
Browser-based Chat App Breaks Through Compatibility Blocks
Web content is becoming more and more modularized, and Web 2.0 is increasing efficiencies with windows within the browser window... One of the most useful applications I've seen that solves a real problem for me is Meebo.com. First of all, I'm using two IM (instant messenger) applications these days, having collegues using both AIM (via Mac's iChat) and Yahoo Messenger. This meant I needed to run two different readers. Meebo handles both IM chats within one web window/application.
And, to make things better, they also offer a widget that I can put inside a web page. I've done that now at ComBridges.com (at the bottom of the page) so that visitors can chat with me directly from my web page. This is an experiment to see if I can get prospective customers to start a conversation that may lead to them becoming a client. This sure beats $99/month for LivePerson and also offers distinct advantages over the complexity (albeit free and open source) of a application like ZaZaChat.
I'm impressed with Meebo. It works and has made my life simpler while opening up new possibilities. What more can I ask?
US Online Ad Spending Continues Rapid Growth
I can't believe that I've not posted a thing that I learned at Webmaster World in Vegas two weeks ago, but bottom line: search marketing and search advertising as well as online viral, word of mouth marketing are hot and garnering a bigger and bigger piece of the US business marketing dollar pie. For example, this eMarketer report summarizes a consensus among analysts that internet advertising spending is continuing growth at a 30-40% year over year pace.
FYI, in addition to ComBridges internet marketing services, I'm working on a workshop and e-book to help smaller businesses get a handle of the effective use of these marketing channels. More on that soon.
Net Video Sites Up Offers of Cash for Content
Reuters reports that video sites are now paying real cash money for what has been the amateur-only user-generated content category of web videos. In particular, Break.com has upped it's payments to $400/clip, with more being paid for original animations; and the site claims to have already paid over $300,000 for original user generated content. The universe of web video appears to be beginning to mature in terms of its business models with paying of eyeballs (viewers) and quality content motivating submissions. Stay tuned.
New Palm Treo 680, 1/2 the price
Those interested in a "smart phone" with the Palm OS can now get the Treo from Cingular at roughly one-half the price ($199 with activation) of previous Treo models. I also like the fact that this is smaller by the fact that there's no antenae sticking out of the top. Most of you know that this is the easiest smart phone to synch with a Mac. Here's a video review from MobilityToday:
Gmail Comes to my Cell Phone... Unexpectedly
Thanks to a heads up from TechCrunch about the launch of Gmail for Mobile, I found myself trying to figure out if my semi-web savvy cell phone could do it. I have an Audiovox CDM-8940 and pay $5/month to Verizon for simple web service that I don't use for much beyond movie times and sports scores.
Geez. Google's got some good stuff going on here. I followed the simple instructions on mobile.google.com and literally in a matter of a couple of minutes I was sending email back and forth between my Gmail account on my phone and my regular email account on my computer. Very impressive and user friendly. (Also, if you've never checked out Google's amazing SMS text message information service, it's quite amazing and sometimes very useful.)
I still lust after a "smart phone"... I woulda already bought a Moto Q if it was Mac compatible. I've considered the Blackberry Pearl, but I don't trust the Mac sync on that either, and don't want to leave Verizon. A Palm Treo is too big for me. So I guess I'm set for now. Truthfully, I really don't want to do email when I'm out of the office anyway, but it's nice to know that it's there now, if I need it. And I'm happy not to be paying the extra $40 or so a month for a "real" (fast) mobile Internet connection.