The MySpace Social Networking Media Space Explained... Kinda ;)
The extraordinary, run away success of MySpace is way big. How big is it? So big that MarketingSherpa had to exclaim "Even My Dog Has a MySpace Account", and then assign her researchers to write a special report. So big, 50 million ++ accounts and counting, that it requires reflection on why and what exactly is this "social networking" phenomenon?
Bottom line, it's a new kind of media environment, er, channel, uh, platform... ok, aw right, a media space! Toward understanding this new myspace media space, I'd like to recommend this short perspective piece called Social Networks are the New Media by Robert Young on Om Malik's blog (that's his pic.)